Category Archives: Business Disciplines

Remember the Importance of a Customer

Summary A poster on the wall at a GM/India Automobile Plant in Halol, India had a lasting impact on me. I want to share with you some insights worth remembering as you build life-long customers.

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We Lost Our Oldest Customer Today…..

In the late 1980′s United Airlines produced an advert that spoke more to “business values” than it did for “air travel.” A company president laments the loss of his oldest customer, realizes that the familiar way of doing business has … Continue reading

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