Steve Ulrich | April 12, 2009
Summary
A poster on the wall at a GM/India Automobile Plant in Halol, India had a lasting impact on me. I want to share with you some insights worth remembering as you build life-long customers.
Steve Ulrich | February 17, 2009
In the late 1980’s United Airlines produced an advert that spoke more to “business values” than it did for “air travel.” A company president laments the loss of his oldest customer, realizes that the familiar way of doing business has become so much more impersonal and electronic, rather than the old face-to-face, relationship based, handshake [...]
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